Research Methods


Qualitative - The human touch - interviews, surveys and observation
Quantitative - Data - statistics and numbers
Primary - Research you conducted yourself
Secondary - Using existing research

So far I have used mostly secondary data because it was easier and much faster to produce, however I think I should also include more primary data as its more accurate as I have found it out myself.

 Advantages and disadvantages of primary data:
  • Data is more reliable as its came from them
  • Relates directly to persons research

  • Expensive to collect the data
  • Takes a long time to process information

Advantages and disadvantages of secondary data:
  •  Saves time
  • Accessibility
  • Saves money

  • Lack of control over data quality
  • Inappropriateness of data

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