Research Methods
Qualitative - The human touch - interviews, surveys and observation Quantitative - Data - statistics and numbers Primary - Research you conducted yourself Secondary - Using existing research So far I have used mostly secondary data because it was easier and much faster to produce, however I think I should also include more primary data as its more accurate as I have found it out myself. Advantages and disadvantages of primary data: Data is more reliable as its came from them Relates directly to persons research Expensive to collect the data Takes a long time to process information Advantages and disadvantages of secondary data: Saves time Accessibility Saves money Lack of control over data quality Inappropriateness of data